Getty Images and Greenfly Launch Real-Time Content Solution for Talent and Creators

Getty Images has announced a partnership with Greenfly to launch “Access by Getty Images,” a first-of-its-kind digital platform designed to provide talent and industry professionals with instant access to premium entertainment imagery.

The program aims to bridge the gap between high-profile cultural moments and the speed of social media, allowing athletes, actors, and creators to license high-quality visuals for personal use for a nominal convenience fee.

Developed alongside Greenfly, a recognisable leader in short-form content operations for the NBA, NFL, and MLB, the platform enables users to browse and share imagery from major events as they occur.

This includes red carpets, festivals, and premieres, ensuring that the organisation of a professional’s personal brand is supported by verified, high-resolution content rather than delayed or unlicensed sources.

Commenting on the partnership, Getty Images’ VP of global entertainment, Kirstin Benson, said: “We are thrilled to partner with Greenfly on this first-of-its-kind initiative combining our editorial excellence and their leading technology to empower talent and creators alike with elevating their personal brand and online presence as storytellers.”

“Partners rely on the brand to capture big stories, and this service provides greater control and flexibility when it comes to content licensing in the entertainment space,” she said.

Adding his enthusiasm on the partnership, Greenfly co-founder & CEO, Daniel Kirschner, said: “Our culture moves at the speed of social, and talent and their teams deserve imagery that keeps pace.”

“Access by Getty Images brings together Getty Images’ unmatched visual storytelling with Greenfly’s content operations infrastructure to solve a problem every publicist and talent team knows too well—the gap between the red carpet and the Instagram post,” Kirschner noted.

The timing of the launch coincides with the 2026 awards season, offering publicists, stylists, and talent a streamlined workflow for events such as the Met Gala and the Vanity Fair Oscar Party.

By utilising Greenfly’s infrastructure, which already serves as the machinery for the world’s largest sports leagues, the program ensures that the honour of a creator’s digital narrative is maintained through authentic and trustworthy storytelling.

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