Region: Europe
2024/25 NFL Season Business Preview: Major Commercial Trends Shaping the League
The 2024/25 NFL season kicks off tomorrow with the reigning champions, the Kansas...
September 5, 2024
Key Fan Engagement Insights from the 2024 AT&T Innovation Exchange
The 2024 AT&T Innovation Exchange brought together over 150 industry leaders in Las...
September 4, 2024
QUT Launches FutureSport 360 Masterclass, Shaping the Next Generation of Leaders in Sport
As the sports industry continues to evolve rapidly, the need for future-focused education...
September 4, 2024
Wrap-Up of Perth International Cup: A Week of Football and Fan Engagement
The inaugural Perth International Football Cup, presented by Ninja, concluded after a week...
September 3, 2024
Ligue 1 Launches Streaming Service, Ligue 1 Pass, Amid UK Broadcast Blackout
Ligue 1, the premier French football league, has introduced the "Ligue 1 Pass"...
September 2, 2024
Cristiano Ronaldo’s Launches YouTube Channel and Breaks Records
The power of digital platforms in modern sports marketing is still underestimated. Cristiano...
August 29, 2024
Sydney FC Secures Brazilian Star Douglas Costa and His 13 Million Followers
Sydney FC has made one of the most significant acquisitions in A-League history...
August 27, 2024
Nike Partners with LEGO for New Innovative Sportswear Collection
In a bold and innovative move, Nike has announced an exciting partnership with...
August 26, 2024
ATP Tour Achieves Record Sponsorship Growth in 2024
The ATP Tour has announced a landmark achievement in 2024, reporting a 50%...
August 26, 2024
World Athletics Extends Partnership with Nielsen to Strengthen Fan Engagement
World Athletics has renewed its partnership with Nielsen, continuing their collaboration to leverage...
August 26, 2024
French Football Faces Financial Reset as Media Rights Cuts Leave Clubs Scrambling
As Ligue 1 kicked off its new season, French football finds itself grappling...
August 22, 2024
Barclays Women’s Football Leagues Transition to Independent Governance
In a historic move for women's football in England, the FA has transferred...
August 16, 2024
Manchester United Teams up with Hollywood Star to Unveils Kit
Manchester United has launched its latest third kit with a bold marketing campaign...
August 15, 2024
NBA Star Kevin Durant Buys Minority Stake in Paris Saint-Germain
In a significant move that bridges the worlds of basketball and football, NBA...
August 15, 2024
DAZN Secures Exclusive Broadcast Rights to UEFA in New Zealand
DAZN has acquired exclusive live broadcast rights for UEFA's club competitions in New...
August 15, 2024
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