Region: Europe
Collingwood Tops Club Brand Valuations in Australian Sport
In a recent analysis by Brand Finance, Collingwood Football Club has emerged as...
October 17, 2024
Playa Power and Amplify Sport Launch $1M Athlete Creator Initiative
In today’s fast-paced digital landscape, athletes are no longer confined to the field;...
October 16, 2024
Deloitte Partners with United Cup to Enhance Tennis Experience
Deloitte has announced a multi-year partnership with the United Cup and Tennis Australia,...
October 14, 2024
Asahi Super Dry Extends Rugby World Cup Partnership Until 2029
Asahi Super Dry has announced the extension of its partnership with Rugby World...
October 11, 2024
Netflix’s “Starting 5”: A New Era for Sports Documentaries
Netflix's documentary series, "Starting 5," premiered on October 9, 2024, providing an insightful...
October 11, 2024
Jürgen Klopp Takes on New Role as Global Head of Soccer at Red Bull
In a significant move for both Jürgen Klopp and Red Bull, the renowned...
October 11, 2024
EBU and FIBA Forge Four-Year Broadcast Partnership for European Basketball
The European Broadcasting Union (EBU) and the International Basketball Federation (FIBA) have formed...
October 11, 2024
Riyadh Season Secures Multi-Year Global Partnership with DAZN
The Riyadh Season, an annual cultural and entertainment festival in Riyadh, Saudi Arabia,...
October 10, 2024
Genius Sports Launches Ad-Buying Platform that Transforms Sports Advertising
Genius Sports, a global leader in sports data and technology, has launched FanHub,...
October 10, 2024
Jessica Campbell Makes History as NHL’s First Female Coach
Jessica Campbell has made ice hockey history as the first full-time woman to...
October 10, 2024
Novak Djokovic’s Waterdrop Becomes Official Water Bottle of the Australian Open
The Australian Open has established a multi-year partnership with waterdrop, a hydration company...
October 9, 2024
Bridgestone The Latest Company to Exits IOC Partnership
Bridgestone Corporation has announced it will not renew its Worldwide Olympic and Paralympic...
October 3, 2024
The Strategic Value of Athlete Sponsorship for Brands
In the competitive realm of sports marketing, athlete sponsorship has emerged as a...
October 3, 2024
ICC Utilising AI Tool for Safer Social Media Ahead of Women’s T20 World Cup
As the ICC Women’s T20 World Cup 2024 approaches, the International Cricket Council...
October 3, 2024
LIV Golf Appoints Ilana Finley as Chief Communications Officer
LIV Golf has announced the appointment of Ilana Finley as its new Chief...
October 1, 2024
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