Region: Australia / New Zealand

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Supercars and Dunlop Announce Five-Year Extension to 2030

Supercars has announced a five-year extension with Dunlop, solidifying the iconic tyre brand’s...

February 4, 2026
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AFL State of Origin Returns to Perth for 2026 Commercial Showcase

The AFL and the Western Australian Government have announced a massive week-long festival...

February 4, 2026
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Queensland Rugby League Secures National Storage as Official Partner

The Queensland Rugby League has formalised a landmark three-year partnership with National Storage,...

February 3, 2026
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Vinarchy Announce Partnership with AFL and Marvel Stadium

The AFL has announced a four-year partnership with global wine powerhouse Vinarchy, designating...

February 3, 2026
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Prime Video Unveils ‘Final Siren: Inside the AFL’ to Drive Global Reach

Prime Video has released its 2026 sports content with the official trailer release...

February 3, 2026
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Tabcorp Appoints David Grossman as General Manager of Strategy

Tabcorp has appointed experienced sports executive, David Grossman, as its new General Manager...

February 3, 2026
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NBL Announce Partnership with The Pass as Official Hospitality Partner

The NBL has announced a multi-year partnership with The Pass, releasing a hospitality...

February 3, 2026
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Calling All Young Guns: Help Us Find Sport’s Next Generation of Leaders Under 30

The future of the sports industry is being built right now, not just...

February 3, 2026
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Wimbledon Remains with Nine in Major Multi-Year Rights Win

Nine Entertainment has announced a multi-year extension with the All England Lawn Tennis...

February 2, 2026
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Professional Squash Association Tour Secures Broadcast Deal with Fox Sports Australia

The Professional Squash Association (PSA) has announced a broadcast agreement with Fox Sports...

February 2, 2026
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Sea Eagles Announce Partnership with Signarama

The Manly Warringah Sea Eagles have announced a multi-year partnership with Signarama, naming...

February 2, 2026
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Australian Open 2026 Smashes All-Time Attendance and Broadcast Records

The 2026 Australian Open has set staggered new benchmarks for both physical attendance...

February 2, 2026
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AI Innovation Headlines Latest Australian Open StartUps Cohort for 2026

Tennis Australia has released the induction of nine new companies into its Australian...

February 2, 2026
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Collingwood and KFC Formalise Landmark Five-Year Partnership Extension

Collingwood Football Club and KFC Australia have announced a five-year extension of their...

January 30, 2026
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WSC Sports Acquires Partnerbrite to Unify Content Automation and Sponsorship Activation

WSC Sports has acquired the London-headquartered digital sponsorship platform Partnerbrite. The deal represents...

January 30, 2026

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