Region: America
Leonard Blavatnik Increases DAZN Investment to USD7 Billion
Sir Leonard Blavatnik has reinforced his long-term backing of global sports streaming platform...
October 10, 2025
M+C Saatchi Acquires Women’s Sports Group
M+C Saatchi has acquired Women’s Sports Group (WSG), a consultancy widely recognised for...
October 9, 2025
UF Health Extends Partnership with U.S. Olympic & Paralympic Committee Through 2028
University of Florida Health (UF Health) will continue providing elite medical and performance...
October 8, 2025
IOC and SEGA Sign Multi-Year Licensing Deal Featuring Sonic the Hedgehog
The International Olympic Committee (IOC) has announced a multi-year global licensing agreement with...
October 8, 2025
Airbnb Invests $1M in Community Projects Ahead of FIFA World Cup 26
Airbnb has announced a USD1 million (AUD1.5 million) investment into community projects across...
October 3, 2025
Esports Charts Announce Free Tournament Media Value Metric
Esports Charts, one of the leading analytics platforms in global esports, has launched...
October 1, 2025
Formula 1 Extends Memorabilia and Show Car Licensing with F1 Authentics to 2030
Formula 1 has renewed its licensing agreement with F1 Authentics, operated by UK-based...
October 1, 2025
Six Nations converts five-year AI-focused digital deal with Capgemini
Capgemini has signed a five-year agreement to become the official digital transformation partner...
October 1, 2025
Motorola Named Official Smartphone Partner of FIFA U-20 World Cup
Motorola has been confirmed as the official smartphone partner of the upcoming FIFA...
September 30, 2025
Bad Bunny Confirmed for Apple Music Super Bowl LX Halftime Show
The NFL, Apple Music and Roc Nation have announced that global recording artist...
September 30, 2025
Andrew Parsons Re-Elected IPC President for Final Term at 2025 General Assembly
Andrew Parsons has been re-elected President of the International Paralympic Committee (IPC) for...
September 29, 2025
Los Angeles Sparks Announce $150m Training Facility, A Landmark for Women’s Sport
The Los Angeles Sparks have unveiled plans for a purpose-built training and practice...
September 29, 2025
MLB to Launch Automated Ball-Strike System in 2026 Season
Major League Baseball (MLB) has confirmed that the Automated Ball-Strike System (ABS), widely...
September 24, 2025
Genius Sports Expands Media Capabilities with Acquisition of Sports Innovation Lab
Genius Sports has acquired Sports Innovation Lab, a Boston-based fan data company, a...
September 19, 2025
Google Launches Gemini-Powered Personal Health Coach in Fitbit Ecosystem
Google has begun rolling out a new AI-driven personal health coach, powered by...
September 17, 2025
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