Region: America
IMG Releases Digital Trend Results 2026
IMG has launched its Digital Trends Report 2026, which explores the technologies and...
November 21, 2025
MLB Finalises Three-Year Media Rights with Three Streaming Sites
MLB has concluded a round of three-year media rights agreements spanning the 2026-2028...
November 21, 2025
Google Extends McLaren F1 Partnership with a Pivot to Gemini AI
Google has confirmed a multi-year extension of its partnership with the McLaren Formula...
November 20, 2025
YES Network and Camb.ai to Collaborate on AI Localisation Infrastructure
YES Network, the regional sports broadcaster for the MLB’s New York Yankees and...
November 20, 2025
SPORTFIVE Partners with International Hockey Federation
Global sports marketing agency SPORTFIVE has announced a strategic partnership with the International...
November 19, 2025
PEPSI® Debuts DRIPS Beverage Partnership at Las Vegas Grand Prix 2025
PEPSI® is making its official debut at the Formula 1® Heineken Las Vegas...
November 19, 2025
International Rugby League Appoints IMG as Global Media Rights Partner for RLWC26
International Rugby League (IRL) has appointed global sports marketing agency IMG as its...
November 17, 2025
Perfect Game Launches Baseball-Themed Fortnite Map
Perfect Game (PG) has executed a digital strategy by launching Perfect Pillars, a...
November 14, 2025
NBA and Nike Launch 2025–26 City Edition Collection
The NBA and Nike have officially unveiled the 2025–26 City Edition collection, marking...
November 12, 2025
IOC Expected to Introduce New Eligibility Rules That May Exclude Transgender Women Ahead of LA 2028
The International Olympic Committee (IOC) is expected to introduce new eligibility regulations that...
November 11, 2025
PENN Entertainment and ESPN to End U.S. Sports Betting Partnership
PENN Entertainment and ESPN have confirmed the early termination of their exclusive U.S....
November 10, 2025
Riot Games Partners with Globant to Drive New Era of Esports Innovation
Riot Games has entered into a multi-year partnership with Globant to accelerate digital...
November 7, 2025
Formula 1 and Heineken Extend Global Partnership
Formula 1 has announced the extension and expansion of its global partnership with...
November 6, 2025
Sensational League Announce Entertainment-Driven Women’s Football Competition Set for 2026
The Sensational League, a new 7v7 professional women’s football competition, will launch in...
November 5, 2025
USAA Named Title Sponsor for HYROX Dallas 2025
USAA has been announced as the title sponsor for the HYROX Dallas competition,...
November 4, 2025
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