Region: America
Milano Cortina 2026: IOC Unveils Digital-First Marketing Strategy
The International Olympic Committee (IOC) has formalised a strategic marketing and media framework...
January 9, 2026
Fanatics Fest 2026 Returns to New York with Heavyweight Celebrity and Commercial Lineup
Following a record-breaking event, Fanatics has confirmed that Fanatics Fest 2026 will return...
January 9, 2026
Getty Images and Greenfly Launch Real-Time Content Solution for Talent and Creators
Getty Images has announced a partnership with Greenfly to launch "Access by Getty...
January 9, 2026
KKR Acquires Arctos in Strategic USD1 Billion Transaction
Global investment powerhouse KKR has reportedly reached an agreement to acquire Arctos Partners,...
January 9, 2026
TikTok Formalises ‘GamePlan’ Suite to Drive Global Sports Commercial Conversion
TikTok has officially released GamePlan, its bespoke strategic suite of tools, as a...
December 29, 2025
FIFA and Netflix Announce Partnership Ahead of World Cup 2026
FIFA has officially announced a landmark partnership with Netflix Games to launch an...
December 19, 2025
Barstool Sports Secures Netflix Partnership for Video Distribution of Flagship Podcasts
Barstool Sports has confirmed a new distribution partnership with Netflix that will see...
December 18, 2025
JumpShot Secures Investors Ahead of 2026 Series A
Sports-tech firm JumpShot has reinforced its investor registry, confirming that Zubin Antia and...
December 18, 2025
360 Hoops Targets 2026 for National Market Entry
As youth sports participation costs rise and facility availability remains a bottleneck for...
December 18, 2025
Thorne Secures Multi-Year Partnership with Unrivaled
Unrivaled presented by Samsung Galaxy, the professional women’s basketball organisation, has announced a...
December 16, 2025
John Cena Farewell Event Delivers Highest-Grossing Arena Gate in WWE History
WWE achieved a historic result with John Cena’s farewell event held at the...
December 16, 2025
FIFA’s “Variable Pricing” Causes Global Uproar as World Cup Ticket Prices Soar
FIFA has rolled out its most aggressive commercial strategy for the 2026 World...
December 15, 2025
WTA Signs Sponsorship with Mercedes-Benz
The WTA and Mercedes-Benz have announced a new, long-term partnership in what is...
December 12, 2025
Australian All Abilities Championship Becomes First IGF Counting Event Under New Rules
Golf Australia and the International Golf Federation (IGF) have announced a major milestone...
December 11, 2025
EA Sports Unveils Major Football League Partners for $1 Million 2026 FC Pro Circuit
Electronic Arts (EA), through its EA Sports division, has confirmed the slate of...
December 10, 2025
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