Region: Africa
Tiktok Partners with DAZN in Supporting FIFA CLUB WORLD CUP Coverage
TikTok has announced a partnership with DAZN, to launch a dynamic marketing campaign...
June 9, 2025
MotoGP Announced Multi-Year Partnership with Two Circles to Boost Global Engagement.
MotoGP™ has announced a multi-year strategic partnership with Two Circles, as part of...
June 5, 2025
Qatar Airways named Official Airline Partner of FIFA Club World Cup 2025™
FIFA partners with Qatar Airways, positioning the premium airline as the Official Airline...
June 5, 2025
Crypto sports sponsorship spend rockets 20% to US$565m
Crypto.com leads the pack as the primary investor in 2024/25, with major partnerships...
June 3, 2025
Alpine F1 Enhances Fan Experience with ApeCoin Partnership
BWT Alpine Formula One Team has joined forces with ApeCoin to enhance the...
June 2, 2025
PepsiCo announced as Official Partner of Formula 1
Formula 1 and PepsiCo have announced a multi-year agreement that designates PepsiCo as...
May 28, 2025
Pierre Ducrey appointed new IOC Sports Director
The International Olympic Committee (IOC) has appointed Swiss national Mr. Pierre Ducrey as...
May 27, 2025
UFC Earns Second Sports League of Year Honor
The UFC has set new benchmarks in revenue and sponsorship, securing the title...
May 26, 2025
All 32 Teams Officially Part of NFL’s Global Markets Program
The National Football League (NFL) has announced an expansion of its Global Markets...
May 22, 2025
IOC and International Federations strengthen joint efforts against competition manipulation
The International Olympic Committee (IOC) has been joined by International Federations (IFs) participating...
May 15, 2025
F1 Q4 Revenue Falls Despite Increase on Year
Formula 1 Group demonstrated strong financial performance, as total revenue for the year...
May 14, 2025
Vanessa Low Elected Chair of WPA Athletes’ and Sport Committees
[vc_row][vc_column][vc_column_text]In a significant development for global para sports, Vanessa Low, has been elected...
May 6, 2025
Humphrey Kayange Becomes Chair of Youth Olympics Coordination Commission
Humphrey Kayange has been appointed chair of the Coordination Commission for the Youth...
May 5, 2025
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