Fan Engagement 2 min read

Red Bull Launches Season In Melbourne Ahead Of Australian Grand Prix

image

Red Bull Racing drivers, Max Verstappen and Liam Lawson, have launched the team’s season after engaging with fans and local street artist JESWRI at the Red Bull Fan Zone ahead of the Australian Grand Prix race weekend.

The Oracle Red Bull Racing Team is officially in Naarm, Melbourne, where four-time world champion, Max Verstappen, and the team’s emerging talent, Liam Lawson, were seen at the Red Bull Fan Zone, posing alongside the iconic Formula 1 Oracle Red Bull Racing car against the backdrop of Melbourne’s impressive cityscape.

Commenting on the Red Bull fans, Lawson, said: “Going into my first weekend as an Oracle Red Bull Racing Driver and seeing everyone here today at the Red Bull Fan Zone is pretty cool.”

During their visit, Max and Liam provided fans with a closer look at the forthcoming race weekend, participating in a Q&A session with former driver and now commentator, David Coulthard.

Adding to the event’s vibrancy, notable Gadigal street artist JESWRI (Jesse Wright) unveiled a piece of artwork dedicated to the team, infusing the spirit of Melbourne’s laneways into the Fan Zone.

As JESWRI completed his artwork, both Max and Liam contributed their signatures, transforming it into a unique piece of memorabilia.

The Red Bull Fan Zone is set to remain open throughout the race weekend and is located on the Crown Riverwalk, where it offers Formula 1 enthusiasts the chance to enjoy driver Q&A sessions, live race screenings, DJ entertainment, and a racing simulator.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!

Similar Stories

logo
image
Fan Engagement 2 min read

Sydney Kings Encourage Fans to Take Advantage of Early Bird Ticket Prices

The Sydney Kings have announced their ticketing schedule for the 2024–25 NBL season...

image
Fan Engagement 2 min read

Brisbane Lions Strengthen Community Through Culture with Trip to Cherbourg

The Brisbane Lions, in partnership with their Principal Partner Youi, journeyed to Cherbourg,...

image
Fan Engagement 2 min read

Canberra Raiders Rally Behind RMHC

The Canberra Raiders have maintained their support for Ronald McDonald House Canberra (RMHC)...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.