NRL kicks off new partnership with Rebel this weekend

As the wider NRL community eagerly awaits the launch of the inaugural Holden Women’s Premiership this weekend, Rebel has confirmed their position as a foundation partner.

The historic weekend of women’s rugby league will now include full brand integration of the Australian and New Zealand sports equipment and related apparel chain.

The three-year deal was carefully executed by NRL Chief Commercial Officer, Andrew Abdo, who is thrilled to have Rebel on board as a foundation partner of the inaugural NRL Holden Women’s Premiership, together with being an official partner of the NRL.

“We are delighted to have Australia’s premium sports retailer on board as an official partner,” Mr Abdo said.

“Rebel has a strong record in supporting women’s sport across the country and it’s great to include them as part of such an important moment in our game’s history – with greater pathways, participation and opportunities for women in our game than ever before.” 

Rebel’s Managing Director, Erica Berchtold echoed Mr Abdo’s sentiments, saying Rebel was looking forward to the partnership.

“The NRL is a sport that our customers and our team members around Australia really love, and we are really excited to partner with the NRL,” Ms Berchtold said.

“In supporting the NRL’s professional competition for women, we aim to provide female role models for girls wanting to play the sport and accessibility to participation programs for children all around Australia. 

“Role models and increased participation opportunities: that is our commitment across all sports in Australia and this partnership is particularly exciting due to the popularity of the NRL.”

In 2019,  Rebel will have a core focus on member exclusives and campaigns, aimed at keeping Australians young and old active and enjoying their footy.

The partnership complements Rebel’s current portfolio, with partnerships across major Australian Sporting codes including Cricket Australia, AFL, FFA and Netball Australia.