Ray White New Zealand and NZ Rugby Form Powerhouse Partnership Through 2028

Ray White New Zealand has been named the Official New Zealand Real Estate Partner of NZ Rugby. The three-year agreement, effective immediately, will see the real estate giant support the All Blacks and Black Ferns on the global stage through to the end of 2028.

The alliance embeds Ray White’s signature yellow branding into match-day environments and digital platforms, but the partnership’s value extends well beyond stadium signage.

Under the deal, Ray White’s network of over 2,000 agents will gain exclusive behind-the-scenes access and participate in curated high-performance workshops led by NZ Rugby’s elite coaching and support staff.

Commenting on the partnership, CEO of Ray White New Zealand, Daniel Coulson, said: “This is a significant moment both for our group and industry,”

“Through Ray White’s technology and scale we bring the whole team to everything we do, and now, becoming an official partner of the All Blacks and the Black Ferns, our team is bigger and better than ever,” Coulson said.

Ray White New Zealand Pitch to the Boardroom

Ray White plans to extract proven strategies from the world of elite rugby (including resilience, teamwork, and execution under pressure) to enhance the professional development of its nationwide network of agents.

Expressing his enthusiasm about the partnership, interim chief executive of NZ Rugby, Steve Lancaster, added: “Ray White shares our pursuit of excellence, with a drive to push boundaries, innovate and work as a team.”

“Ray White’s dedication to being humble leaders in the real estate market mirrors the values we instil in our teams,” Lancaster added.

Key Commercial Benefits:

• Brand Placement: Ray White logo featured during All Blacks and Black Ferns match-day experiences.
• Network Advantage: 2,000+ agents gain access to leadership masterclasses and workshops.
• Client Value: Transferring elite “mental toughness” strategies to the real estate transaction process.

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