Australian racing media company, Racing.com, has furthered its partnership for another two years with Grabyo.

Racing.com has been using Grabyo’s cloud system for the past year in order expand on its current video content opportunities and digital-first content formats, delivering more than 1,000 clips per month, on average, across Facebook, Twitter, and Brightcove in that time.

Whilst using Grabyo’s editing software in the cloud they have been able to modify clips to suit each different style of social media, simplifying their video production workflow with the clips edited and published to multiple social, mobile and OTT destinations simultaneously.

With a keen focus on fan-engagement, Racing.com will continue to expand its content to supply the big demand for thoroughbred racing in Australia.

In particular, Racing.com will use the Grabyo Editor as part of the partnership extension to create longer-form video segments and compilation videos, as well as improving accessibility with automatically transcribed closed captions.

Grabyo APAC excutive vice-president, Elliot Renton, said: “It’s a transformative time for media services in Australia and witnessing the scale and quality that Racing.com has been able to achieve really highlights the transformative nature of cloud for video production.”

“With the growth of full-scale simultaneous online streaming by our broadcast partners and the continued increase in live production and online distribution of video content in Australia, we are excited to deliver even more benefits of our cloud technology to Racing.com,” Renton said.