3 min read

Qukes Join Socceroos and MiniRoos


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ootball Australia have announced that Qukes Baby Cucumbers, a product of Perfection Fresh Australia, will be made an official supplier of the Socceroos and Westfield Matildas.

Qukes will also be made a partner of the MiniRoos, helping to deliver their grassroots program to four to 11-year-olds; MiniRoos branding will also be displayed on Qukes packaging.

Football Australia chief executive officer, James Johnson, said: “Football has a participation base of nearly two million Australians – including nearly a quarter of a million participants in the MiniRoos bracket – and can act as a powerful vehicle to deliver positive messages to the Australian community.”

“With the 2021 MiniRoos season just a couple of months from kick-off, we’re proud to have partnered with Perfection Fresh and, in doing so, welcome another important corporate partner to our football family.

“The Australian football community is at the heart of the sport and vital to the ongoing growth and popularity of the sport in Australia.

“This agreement ensures that young players and their parents around Australia will be delivered important healthy eating messages and content, and, in the spirit of truly integrated and aligned marketing partnerships, we’re pleased to have Perfection Fresh Australia’s commitment to promote football via its national marketing initiatives.

“Soon the MiniRoos brand will live on over two million Qukes packages in supermarkets and grocers across Australia, while from next week MiniRoos branding will be beamed into up to 5.5 million households across the nation via a new Qukes television commercial,” Johnson said.

Perfection Fresh Australia chief executive officer, Michael Simonetta, said: “We’re really excited to establish Qukes Baby Cucumbers as the perfect sporting snack for Aussie kids.”

“Our partnership with Football Australia and the MiniRoos allows us to reach the next generation of fresh produce consumers, educating them on the benefits of fresh produce, healthy eating, and regular activity.

“We want to get kids ‘Qrunching’ on Qukes and football as an inclusive, grassroots, and community sport is the perfect partner.

“It touches the lives of many Australian families across the country and the Football Australia values together, diverse, and uniting really resonate with our brands and business as a whole,” Simonetta said.

Perfection Fresh has also launched a new television campaign for Qukes, in time for the return to school for Australian kids.

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