PURE Sports Nutrition Partners with New Zealand Kiwis and Kiwi Ferns Ahead of 2026 World Cup

New Zealand Rugby League (NZRL) has officially finalised a high-performance partnership with premium local supplement manufacturer PURE Sports Nutrition, naming the company the Official Nutrition Partner for the senior men’s Kiwis and senior women’s Kiwi Ferns national teams.

The partnership establishes a vital sports science and supplement pipeline for both national squads as they finalise elite athletic preparations for the upcoming 2026 Rugby League World Cup.

Commenting on the partnership, New Zealand Rugby League general manager of Football and High Performance, Motu Tony, said: “Nutrition and recovery play a vital role in high-performance sport, and PURE’s range of high-quality products will support our athletes well as they prepare for and compete in the World Cup this year.”

“We look forward to working together with PURE Sports Nutrition, and providing the Kiwis and Kiwi Ferns with products that will enhance their training, performance, and recovery,” he said.

High-Performance Formulation and Rigorous Quality Control

Under the newly signed agreement, the Christchurch-based company will supply a comprehensive portfolio of specialized high-performance sports nutrition products to the national setups. The inventory allocation features scientifically formulated energy gels, advanced electrolyte hydration mixes, premium protein powders, and clean creatine supplements designed to maximize energy production during intense training cycles.

A factor behind the procurement selection is PURE’s complete oversight of its manufacturing supply chain. The company develops and manufactures its entire range within its purpose-built, pharmaceutical-grade facility located at its corporate headquarters in Christchurch.

This localised operations framework ensures stringent quality control protocols, batch-testing consistency, and strict compliance with global anti-doping regulations, providing national team medical and conditioning staff with trusted, contamination-free sports supplements.

Securing a premium, domestic nutrition partner allows the governing body to standardise its sports science frameworks across both the men’s and women’s elite programs, streamlining nutritional protocols during intensive pre-tournament residential training camps.

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