PUMA unveils men’s and women’s footy stars for 2024 ‘Phenomenal Pack’ campaign
Global sports brand PUMA has launched its latest football boots, unveiling the 2024 Phenomenal Pack in a dynamic campaign featuring standout athletes from the AFL, AFLW, NRL and NRLW.
The campaign’s creativity is customised for each market, employing key talents that specifically resonate with the target region.
The high-profile line-up of athletes includes NRL players Josh Addo-Carr, Nicho Hynes, Cameron Munster and Charnze Nicoll-Klokstad; the NRLW’s Isabelle Kelly, Keeley Davis, Niall Williams-Guthrie and Tiana Penitani; AFL stars Jordan De Goey, Harley Reid, Jack Steele and Harry McKay, and AFLW counterparts Mon Conti, Em Bates, Anne Hatchard and Sabrina Frederick.
Crafted in collaboration with creative agency Bursty and media agency Havas, the campaign for PUMA’s 2024 Phenomenal Pack, featuring the cutting-edge FUTURE, ULTRA and KING football boots, will span across out-of-home (OOH), social media, digital platforms, retail spaces and e-commerce channels.
The introduction of the new ULTRA, FUTURE and KING boots is designed to captivate football enthusiasts across Australia and New Zealand, building anticipation for the upcoming 2024 season in both codes.
“PUMA have strategically built and grown our local market presence through representing some of the region’s most dynamic and engaging athletes both on and off the pitch,” commented Neysa Goh, Senior Head of Marketing at PUMA.
“Building on the success of last year’s campaign, we have a continued focus to further leverage our key athletes in a targeted manner with creative varying state by state and across codes.”
Entering the second year of its partnership with Rebel Sport, PUMA highlights its year-on-year success, expanding product availability to 160 stores nationwide.
The collaboration with Rebel Sport remains instrumental in strengthening PUMA’s foothold in the local market, contributing to its ongoing growth and success.