PTO Announces Multi-Year Broadcast Warner Bros Discovery
The Professional Triathletes Organisation (PTO) has announced a multi-year broadcast rights partnership with Warner Bros Discovery.
The partnership will launch the latest PTO Tour, which starts on 23 July, with coverage being live, on demand and available in 50 European countries.
Chief marketing officer at the PTO, Tim Godfrey, said: “The global broadcast viewing figures for the Collins Up in 2021 surpassed all expectations and demonstrated that there is an appetite for compelling live broadcasts of Triathlon events that appeal not only to the fans of endurance sports, but also to the general sport enthusiast.”
“This partnership around the PTO Tour is primed to take the sport and its superhuman athletes to the next level,” he said.
Senior vice president of content and production at Warner Bros Discovery Sports Europe, Scott Young, added: “As Home of the Olympics in Europe, we know triathletes have some of the most compelling stories in sport.”
“Our role as storytellers is to bring these stories to as many people as possible, offering the PTO and its athlete members a year-round platform to showcase their extraordinary talents.
“We will bring these stories to current and new audiences alike, supported by Warner Bros Discovery’s extensive sports and entertainment expertise and the PTO’s outstanding production and capabilities to help tell the athletes stories.
“Taken together, this offers the potential to elevate and grow the sport as we establish an undisputed ‘home of triathlon’ for fans everywhere,” he said.
The PTO Tour can be accessed on Eurosport App, Discovery+ and GCN+.