PSG expands 1XBet partnership

Paris Saint-Germain (PSG) has extended their partnership with betting company, 1XBet, for the next three seasons.

The deal will see the company slowly introduce marketing campaigns throughout the season to encourage fans to use the platform.

In July, 1XBet became an official regional partner of Ligue 1 in Africa and Asia, with the betting platform now expanding into other regions.

Commenting on the partnership, PSG chief partnerships officer, Marc Armstrong, said: “We are delighted to welcome 1XBet as a regional partner of Paris Saint-Germain.”

“1XBET is well established in continents where the club has a great many supporters.

“1XBET is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position as a leader in many countries,” he said.

Alex Sommers, Spokesperson for 1XBET, added: “Paris Saint-Germain is one of the world’s most popular football clubs.”

“We share a desire to succeed in all fields and to offer fans a brand-new, enriched online betting experience.”

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