Priceline Pharmacy Signs Two-Year Premier Partnership with Netball Australia

Netball Australia has announced Priceline Pharmacy as the Official Pharmacy, Health and Beauty Partner of the Suncorp Super Netball (SSN) League.

The two-year agreement marks the first time the pharmacy giant has partnered with the national body, following a previous successful seven-year tenure as a naming rights sponsor in South Australian netball.

The partnership arrives as the SSN prepares for the 2026 season, which is set to be the “biggest yet” following a record-breaking 2025 that saw 386,455 fans attend matches across the country.

The collaboration is designed to leverage the league’s dominant female audience, 49% of netball fans are female, providing Priceline with a high-visibility platform to promote women’s health and community wellbeing.

Commenting on the partnership, Netball Australia CEO, Stacey West, said: “We are delighted to partner with Priceline Pharmacy, a brand that shares our deep commitment to empowering women and supporting healthy communities.”

“Netball connects millions of Australians… and this partnership will enhance the experience of our community at every level of the game,” West said.

Noting how the alignment was a natural progression for the brand, general manager of marketing at Priceline Pharmacy, Corrina Brazel, added: “Netball plays an extraordinary role in the lives of Australian women and families.”

“By teaming up with Netball Australia, we’re reinforcing that Priceline Pharmacy is a true destination for women’s health—both on and off the court,” Brazel said. 

Strategic Commercial Integration

The multi-tiered agreement will be integrated across several physical and digital touchpoints:

• Match-Day Activations: In-stadium promotions and health-focused fan engagement hubs during SSN rounds.
• Digital Content: Integrated storytelling across Netball Australia’s social channels and OTT platforms.
• Retail Synergy: Leveraging Priceline’s 9.5 million Sister Club members through exclusive in-store promotions and netball-themed campaigns.
• Community Engagement: Initiatives designed to champion participation and wellness from grassroots to the elite level.

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