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he Port Adelaide Football Club has announced a new, four-year Platinum level partnership with international sportswear brand, Macron.

The deal sees Macron become the new technical apparel partner of Port Adelaide, marking Macron’s entry into the AFL market.

Port Adelaide executive general manager, Matthew Richardson, said he was thrilled to welcome Macron as a Platinum Partner for 2021.

“We’re delighted to welcome such an iconic international brand to the Port Adelaide family,” Richardson said.

“When we first met with Macron mid last year, we were immediately impressed with their story and approach to the sportswear business.

“Over the course of the past 50 years, Macron has built a reputation for producing high quality and technically innovative sportswear and athleisure apparel.

“We know Macron has built its success around its values of hard work and constant improvement, something the Port Adelaide Football Club admires greatly, and certainly values we also share.

“In a short period of time, Macron has gone from having a customer base which was almost entirely in Italy, to being a globally recognised brand, and Port Adelaide is pleased to be part of its first step into the AFL,” he said.

The partnership will see Macron develop its first AFL guernsey and official on-field range for Port Adelaide in 2021, after working with Port Adelaide in Macron’s headquarters in Italy in late 2019 to design new club apparel.

Macron CEO, Gianluca Pavanello, said the Italian company resonates with the values and history of Port Adelaide.

“This will be the first time the Macron Hero logo will be seen in the AFL and we are delighted with joining Port Adelaide,” Pavanello said.

“Port Adelaide is a club with a history of success, with bold ambition to expand and grow but always remaining connected to where it comes from, something that resonated strongly with Macron and that was clearly evident from the first moment we met with the team at Port Adelaide,” he said.

The new apparel range is also set to feature Port Adelaide’s 150th anniversary logo, which was introduced this year, but saw feedback from all key stakeholders to retain the new logo for 2021 and beyond.

“The feedback from all of our stakeholders has been overwhelmingly in support of us moving forward with this unified brand,” Richardson said.

“One of the features of our 150th celebrations was to bring our club together in every way, and this logo is another powerful symbol of what a unified Port Adelaide can achieve,” he said.