PlayBook Coach and Rebel Sport Partner to Strengthen Grassroots Community Sport

PlayBook Coach, rebel Sport, and ASICS is set to deliver up to 250 hours of professional coaching to young netballers across South East Queensland.

The initiative arrives at a critical juncture for Australian grassroots sport, where rising costs and dwindling club resources have left approximately 1.5 million children unable to participate in organised athletics. By providing direct access to quality mentorship, the partnership aims to reverse these trends and strengthen the long-term participation rates of junior athletes.

Emphasising that quality coaching is the primary driver of athlete retention, PlayBook co-founder, Keiren Murphy, said: “Quality coaching changes everything for a young person in sport, it builds the skills and confidence that keep kids coming back year after year.”

“PlayBook was created to make that kind of coaching accessible to every family, not just those who know where to look.

“When a young athlete has access to a coach who genuinely cares, it can shape their confidence, their relationship with sport and their desire to stay involved long term,” Murphy said.

Rebel GM of eCommerce and Marketing, Rosemary Martin, added: “Sport plays a vital role in communities right across Australia, and we believe every young athlete deserves encouragement, guidance and the chance to stay in the game,”

“Working with PlayBook and ASICS allows us to support communities in a way that has genuine impact, for today’s players and also for the future of Australian sport.

“It’s also another way in which rebel continues to deliver exceptional value to our loyal customers,” Martin said. 

PlayBook Coach, Australia’s premier platform for connecting families with verified sports mentors, currently operates across 3,500 locations nationwide. The platform serves as a vital bridge for regional communities where structured programs are often scarce.

Until 31 May 2026, customers who purchase ASICS Netburner footwear at participating South East Queensland stores or online will receive a PlayBook coaching voucher.

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