New Zealand Rugby League (NZRL) and long-standing partner Pirtek have today announced a four-year partnership extension, ensuring the fluid transfer solutions leader remains the Principal Partner of the Kiwis and the NZRL through 2030.
The renewal cements one of the most enduring commercial relationships in Southern Hemisphere sport, spanning nearly two decades of international competition.
The extension is strategically timed as the international game enters a Rugby League World Cup year, providing the Kiwis with financial stability and high-level corporate backing as they prepare for the global showpiece.
Describing the extension as a significant milestone during a period of unprecedented growth for the code, NZRL CEO, Greg Peters, said: “Pirtek, along with their wider franchise network, have been loyal and trusted partners for nearly two decades.”
“We’re proud to have Pirtek remain an important part of our NZRL whānau as we continue to build on this momentum,” Peters said.
Highlighting the “dramatic positive shift” in participation and support for the sport since 2008, CEO of Pirtek New Zealand, Chris Bourke, added: “The Pirtek brand is firmly grounded as a long-term partner with NZRL and this is something we are extremely proud of.”
“At Pirtek, we hope that our continued support can in some way help to grow rugby league in New Zealand,” Bourke noted.
A Legacy of Success and Grassroots Integration
Pirtek’s association with the NZRL dates back to 2008, a year that famously saw the Kiwis secure their maiden World Cup title. Since then, the partnership has been the backdrop for multiple Tri-Nations triumphs (2010, 2014) and, most recently, back-to-back Pacific Championship victories in 2023 and 2025.
Beyond the elite level, the partnership operates deep within the New Zealand rugby league ecosystem:
Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.
The City of Parramatta has announced a partnership with the AFL and the...
The Gold Coast Titans have announced a landmark major partnership with Greater Bank,...
The Melbourne Storm has announced a new partnership with Defibrillators Australia, naming the...
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.