Picklr ANZ Secures JOOLA as Major Equipment Partner to Accelerate Regional Growth

Picklr ANZ has announced a multi-year partnership with global pickleball equipment leader JOOLA, appointing the brand as its Major Equipment Partner and P-Series Sponsor.

This alliance will see JOOLA’s paddles, professional equipment, and specialised coaching support integrated across The Picklr ANZ’s rapidly expanding network of premium indoor pickleball facilities throughout Australia and New Zealand. The partnership aligns with the sport’s massive surge in popularity, with recent data from the Australian Sports Commission’s AusPlay survey indicating that participation numbers have soared to over 155,000 as of April 2025.

The collaboration launches in tandem with the opening of The Picklr’s flagship Australian location in Cronulla, New South Wales, which features 11 premium indoor courts. This site marks the commencement of an ambitious rollout strategy, with plans to establish 50 dedicated indoor clubs across the region. Under the terms of the agreement, JOOLA will become the featured paddle brand in all Picklr ANZ pro shops.

Members will gain exclusive access to the ‘Racquet Pass’ demo program, allowing them to test the high-performance range in-club before committing to a purchase. Furthermore, JOOLA will serve as the exclusive equipment partner for the P-Series, the franchise’s proprietary coaching and player-development pathway designed to transition participants from beginner clinics to competitive league play.

Commenting on the partnership, general manager of The Picklr ANZ and a professional player on the PPA Tour, Lara Giltinan, said: “Picklr members and guests will have the opportunity to play and train with equipment used at the highest level of the sport.”

“As a pro player, I can attest to the importance of playing with top quality paddles and equipment and now every Picklr patron will have the chance to do so when playing at our facilities. JOOLA shares our commitment to raising the standard of pickleball in Australia and New Zealand, and having them alongside us from day one sets the tone for everything we are building,” Giltinan said. 

Echoing the sentiment, and noting the shared vision for the sport’s development, GM of JOOLA Australia Pacific, Dean Short, added: “The Picklr is setting a new benchmark for indoor Pickleball across Australia and New Zealand.”

“As one of the world’s leading Pickleball brands, JOOLA is proud to partner with The Picklr to equip its premium facilities and support its players and coaches as the game grows.

“We are excited to work together to expand the sport and make it more accessible across the region,” Short added.

The partnership will be highlighted through a series of demo days and coaching activations during the grand openings of new Picklr clubs, further cementing the franchise’s position as a premier operator in the Oceania market.

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