Philadelphia Eagles have extended their partnership with Kindred Group plc’s brand, Unibet, until the end of the 2024/25 season.

In addition to the three-year extension, the new deal sees Unibet become the Eagles’ official casino, online casino, games and sportsbook partner.

The home stadium of the Philadelphia Eagles, Lincoln Financial Field, will also have a dedicated Unibet landing location for the brand to host fan engagement activities throughout the season.

Commenting on the deal, Kindred Group SVP North America, Manuel Stan, said: “Our partnership with the Eagles has been a key pillar in Unibet’s strategy in Pennsylvania since the entry in the market and will continue to be an essential piece going forward.”

“We are very pleased to continue the collaboration and continue to develop innovative and engaging projects both at the stadium as well as digitally,” he said.

Philadelphia Eagles vice president of corporate partnerships, Brian Napoli, added: “We look forward to extending our fully-integrated partnership with Unibet for another three years.”

“Our growth in this emerging online space has enabled us to connect with Eagles fans in new and interactive ways thanks to Unibet’s forward-thinking approach to the industry,” he said.

The announcement comes after the NFL partnered with Enthusiast Gaming to create a weekly e-sports night.