Perth Racing and SEN Launch Media Partnership Following Record BYD Quokka Day

Perth Racing has solidified its commercial position by securing a new two-year media partnership with Sports Entertainment Network (SEN).

The agreement aims to leverage Perth Racing’s recent audience growth and strengthen its year-round presence across Western Australia’s premier sports broadcasting platforms.

The timing of the deal follows a landmark performance at the 2026 BYD Quokka Day earlier this month.

The event, held at Ascot Racecourse, saw a 30 per cent year-on-year increase in attendance, driven largely by a surge in younger racing fans.

This success built upon the momentum of the 2025 Spring Carnival, which reported an 11 per cent rise in crowds.

Noting that the facility upgrades are part of a broader strategy to position the Burswood Point area as a premier sporting and entertainment precinct, Perth Racing CEO, James Oldring, said: “Off the back of a record BYD Quokka Day… this partnership with SEN allows us to build sustained momentum and deepen engagement with sporting audiences across the state.”

Praising the club’s “customer-first mindset, CEO and managing director of SEN, Craig Hutchison stated that the network is eager to showcase the overhauled Belmont Park experience to an audience already highly engaged with SEN WA, SENTurf, and SENTrack.

Strategic Integration and Programming

The partnership is designed to embed Perth Racing content within SEN’s most high-traffic segments, reaching a WA audience that generates over 1.5 million annual streams and 10 million video views. Key elements of the integration include:

• Official Presenting Partner: Perth Racing will lead the Friday Breakfast program hosted by Peter Bell and Tim Gossage.
• Dedicated Weekly Segments: A club spokesperson will provide weekly insights, race previews, and updates on upcoming fixtures.
• Outside Broadcasts: Live coverage and promotional activations will be held directly from Ascot and Belmont Park.
• Midweek Coverage: Alignment with SENTrack’s Wednesday Raceday to ensure visibility outside of Saturday marquee events.

Infrastructure and Precinct Vision

The partnership coincides with a major infrastructure milestone for the club. Attention is now shifting to the winter racing season at Belmont Park Racecourse, which is currently undergoing an $8 million refurbishment.

The 2026 Quokka itself saw a historic result on the track, with Jigsaw becoming the first favourite in the race’s history to salute, delivering back-to-back victories for the Ladbrokes slot holders. By aligning with SEN, Perth Racing ensures that such high-stakes narratives reach a statewide audience as the club pursues its next phase of commercial growth.4

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