Penrith Panthers Expand Partnership with Picklebet

Penrith Panthers has announced that Picklebet has elevated its partnership with the club, securing branding on the top back of the Panthers jersey until at least the end of the 2028 NRL season.

Picklebet, an Australian-owned digital wagering platform known for its technology-first approach and focus on responsible gaming, first joined the Panthers as Official Wagering Partner in 2025.

Picklebet co-founder and CMO, Damon Oudejans, said the company was committed to continuing to enhance the fan experience.

“We are incredibly proud to further our partnership with the Penrith Panthers.”

“We are focused on providing Panthers members and fans with added value and a fun experience when they engage with us. We are looking forward to continue sharing our passions for innovation and excellence,” Oudejans said. 

Panthers Rugby League CEO, Matt Cameron, added how the strengthened partnership reflects the club’s confidence in Picklebet as a long-term commercial and cultural fit.

“We’re thrilled to expand our partnership with Picklebet, an innovative Australian brand that shares our commitment to excellence and fan engagement.”

“This upgraded agreement reflects the strength of our relationship and the mutual value we see in aligning two forward-thinking organisations,” Cameron said. 

The expanded agreement builds on the brand’s presence across matchday activations and digital channels, adding increased visibility across in-stadium signage, goal post pads, LED integrations and wider fan engagement content.

The partnership aligns with both organisations’ shared emphasis on innovation, entertainment and community connection, with Picklebet positioning itself toward a younger, tech-savvy audience seeking new engagement experiences within sports wagering.

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