Paramount and Football Australia Sign Multi-Year Deal through 2028

Paramount Australia & New Zealand and Football Australia have secured a multi-year, multi-platform media rights deal that extends coverage of Australian national teams through 2028. This agreement positions Paramount as the exclusive broadcast partner for both the Socceroos and the Matildas.

Matches will be streamed across Paramount’s platforms, including Network 10 and streaming service 10 Play. Notably, it will also feature comprehensive coverage on Paramount+, the company’s premium subscription service, ensuring that fans and stakeholders can engage with their national teams across various devices and platforms.

Beyond the commercial benefits, this deal underlines a strategic approach to growing football’s audience in Australia. The partnership includes plans to deliver immersive viewing experiences, leveraging Paramount’s advanced broadcasting technology and extensive reach. The multi-year partnership also highlights the growing significance of long-term media deals in the sports business landscape. By securing rights through 2028, Football Australia is not only ensuring sustained visibility for its teams but also providing stable, long-term value for sponsors and advertisers seeking to align with one of Australia’s most rapidly evolving sports markets.

The full list of rights included in the agreement are:

• AFC Asian Qualifiers (FIFA World Cup 2026™ Asian Qualifiers Final Round)
  • 5 Sep 24 – Australia v Bahrain on Network 10, 10 Play and Paramount+.
  • 10 Sep 24 – Indonesia v Australia exclusive on Paramount+.
  • 10 Oct 24 – Australia v China PR on Network 10, 10 Play and Paramount+.
  • 15 Oct 24 – Japan v Australia exclusive on Paramount+.
  • 14 Nov 24 – Australia v Saudi Arabia on Network 10, 10 Play and Paramount+.
  • 19 Nov 24 – Bahrain v Australia exclusive on Paramount+.
  • 20 Mar 25 – Australia v Indonesia on Network 10, 10 Play and Paramount+.
  • 25 Mar 25 – China PR v Australia exclusive on Paramount+.
  • 5 Jun 25 – Australia v Japan on Network 10, 10 Play and Paramount+.
  • 10 Jun 25 – Saudi Arabia v Australia exclusive on Paramount+.
• FIFA Women’s World Cup Brazil 2027™ (15 matches on Network 10, all matches on Paramount+).
• AFC Women’s Asian Cup 2026™ (six matches on Network 10, all matches on Paramount+).
• AFC Asian Cup Saudi Arabia 2027™ (all matches exclusively on Paramount+).
• AFC U23 Asian Cup 2026™ and 2028™.
• All CommBank Matildas and Subway Socceroos International Friendlies 2025 to 2028 (15 CommBank Matildas Friendlies on Network 10, all matches on Paramount+ and 10 Subway Socceroos’ Friendlies on Network 10, all matches on Paramount+).
• Australia Cup Finals 2025 to 2028.

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