Optus Sport recognised for FIFA Women’s World Cup coverage at ASC Awards
Optus Sport’s stellar presentation of the 2023 FIFA Women’s World Cup has been recognised courtesy of the Best Coverage of a Sporting Event gong at the Australian Sports Commission (ASC) Media Awards.
In a highly competitive field, Optus Sport’s coverage of the Australia- and New Zealand-hosted Women’s World Cup as the official broadcaster in Australia was hailed at a star-studded event, held at the MCG on Wednesday, February 21.
The ASC Media Awards are the only dedicated sports media awards in Australia, running for more than 20 years and acknowledging excellence in Australia sports journalism, broadcasting, production and photography.
The award is recognition of the level of coverage Optus Sport delivered for the biggest showpiece in women’s sport.
“We are delighted to receive this award – we’d like to thank the Australian Sports Commission for this recognition,” said Clive Dickens, Optus Sport VP, TV, Content & Product Development.
“At Optus Sport, we are champions of women’s football, so to bring the Women’s World Cup to our customers was an honour.
“We had a unique privilege and responsibility to showcase what the tournament was all about – celebrating amazing football, the diversity of the athletes and fans, and the incredible stories that only a World Cup on home soil could provide.
“We wanted to ensure that all customers were able to enjoy our coverage, which included a world-class hosting lineup and best-in-class production team to elevate the viewing experience for all Optus customers. We are thrilled to be recipients of this award.”
Highlights of Optus Sport’s 2023 FIFA Women’s World Cup coverage include:
- Optus Sport was the only place to see every minute of the theatre and spectacle of the Women’s World Cup across all 64 matches.
- Fans got closer to the action and fell in love with the event through Optus Sport’s multi-platform strategy, engaging social innovations and extensive written coverage, which complemented the rolling broadcast.
- Through its extensive VOD offering, Optus Sport was able to bring viewers numerous ways to consume the action from on-demand full replays and short replays to mega and mini-matches.
- The Women’s World Cup provided the highest total minutes streamed for a tournament in Optus Sport history, with Optus Sport customers on average watching more than 21 hours of streamed footage each.
- And now, three of the top five matches of all time on Optus Sport in terms of minutes streamed are Women’s World Cup matches.
- 400 pieces of content were written creating the highest monthly engagement in Optus Sport history with 7 million reads, while the multi-platform video strategy delivered more than 100 million video views.
