O
ptus Sport has gained another major coup in Australia, obtaining the rights to broadcast the UEFA Women’s Euro tournament in 2022.

The acquisition means the streaming provider now holds both the men’s and the women’s version of the European Championships, providing live coverage from both tournaments.

Optus Sport’s head of television and content, Corin Dimopoulos, said the announcement is another terrific opportunity to showcase the rise of women’s sport.

“No matter what the code, every year we are continuing to observe exponential growth in women’s sport across the globe, and we saw this as a terrific opportunity to continue our investment in this market,” Dimopoulos said.

“We had tremendous success streaming the FIFA Women’s World Cup 2019, have been great interest in the Barclays Women’s Super League and are continuing to look into acquiring future women’s football leagues and tournaments,” he said.

Optus Sport have recently announced record audience numbers, increasing viewer engagement by 37%.

The women’s tournament will feature five of the six top ranked teams in the world, and will provide Australian fans with a teaser into what the Matildas will be up against come the FIFA Women’s World Cup in 2023, which Australia is jointly hosting.

UEFA events marketing director, Guy-Laurent Epstein, said he is delighted at the level of extensive coverage of European football in Australia.

“We are delighted to welcome Optus Sport as our official broadcaster of the UEFA Women’s Euro 2022 in Australia,” Epstein said.

“This deal now means they will transit both the UEFA men’s and women’s European Championships in the next two years, providing unprecedented covered of both tournaments in Australia,” he said.