Brands 2 min read

Novak Djokovic’s Waterdrop Becomes Official Water Bottle of the Australian Open

image

The Australian Open has established a multi-year partnership with waterdrop, a hydration company backed by tennis champion Novak Djokovic, to promote sustainable hydration practices across the tournament. As the Official Bottle Partner, waterdrop will provide reusable stainless-steel bottles to players, their teams, and staff during the Australian Open and the wider Summer of Tennis events.

This initiative is pivotal in reducing single-use plastic consumption, reflecting the tournament’s commitment to environmental sustainability. At the 2024 Australian Open, players were equipped with waterdrop bottles that they could refill on-court. This effort resulted in an impressive 99 per cent reduction in single-use plastic in player areas, with around 800 players refilling more than 5,600 litres sustainably. Moreover, over 280 water dispensers were installed throughout the venue, supplying free drinking water to fans and attendees.

Waterdrop’s involvement extends beyond the Australian Open, as the company will also promote sustainable hydration practices at other Summer of Tennis tournaments, including the United Cup, Brisbane International, Canberra International, Adelaide International, and Hobart International. Cedric Cornelis, Chief Commercial Officer of Tennis Australia, highlighted the alignment of waterdrop’s sustainability mission with the Australian Open’s broader climate action strategy.

The partnership is particularly significant due to Novak Djokovic’s role as both an investor and brand ambassador for waterdrop. Djokovic’s influence in the tennis world, coupled with the company’s mission of “Drink More Water,” has helped to elevate the brand’s visibility within elite sports. Notable tennis players, including Elina Svitolina, Taylor Fritz, and Andrey Rublev, have also joined Djokovic in supporting waterdrop, enhancing its credibility and appeal in the tennis community.

Martin Murray, founder and CEO of waterdrop, said collaborating with the Australian Open represents a major step toward enhancing sustainability in tennis. The AO player bottle will be available for purchase alongside tickets for AO 2025, starting in mid-October.

Stay ahead of the latest sports business trends by subscribing to our free Ministry of Sport newsletter. Unlock even more insights with our exclusive membership plans today!

Latest News

logo
post
Data Analytics, Game Development, Grassroots, Women’s Sport
Women’s Sports Foundation Releases 2026 Report Highlighting The Women’s Sports Foundation has officially published its comprehensive industry assessment, revealing that while professional women’s sport experiences unprecedented commercial momentum and visibility, foundational participation pipelines face severe structural and financial obstacles. Based on extensive nationally representative survey data alongside insights from senior industry leaders across leagues, media organisations, and corporate partners, the landmark publication examines the entire sporting ecosystem from grassroots entry to elite competition. The findings expose a profound contradiction in modern sports business, demonstrating that surging broadcast audiences and escalating valuations have not yet translated into equitable foundational access for young participants. A primary commercial and strategic concern highlighted in the report is the persistent participation divide driven by financial barriers and uneven resource allocation. Industry leaders note that supporting a female athlete incurs significantly higher annual expenses than supporting a male counterpart, creating severe cost pressures for families, particularly within lower-income households where financial constraints restrict alternative pathways outside of under-resourced school sports. Furthermore, awareness of foundational legislative protections remains critically low among youth and parents alike, leaving key rights unrecognised and threatening the legal frameworks that safeguard equitable athletic opportunities. At the professional tier, commercial stakeholders report near-unanimous improvement, propelled by expanding broadcast rights, lucrative corporate investments, and rising franchise valuations. However, experts warn that this top-tier boom remains financially and institutionally fragile, hindered by persistent pay disparities, cultural bias, and leadership gaps. Conversely, the collegiate tier faces severe instability, with industry experts reporting declining conditions driven by resource inequities, Name, Image, and Likeness disparities, and weak regulatory enforcement. At the elite, Olympic, and Paralympic levels, athletes continue to deliver record-breaking competitive performances on the global stage, yet struggle against inadequate year-round financial backing and structural support systems that fail to match their professional standard. Ultimately, the report serves as a critical strategic roadmap for sports executives, policymakers, and brand partners. Industry stakeholders emphasize that achieving durable commercial equity requires coordinated action, ensuring that rapid professional expansion is matched by affordable grassroots entry points, inclusive team environments, robust legal enforcement, and sustained financial investment across the entire sporting pipeline. Meta Description: Women’s Sports Foundation report reveals commercial growth, persistent financial barriers, and structural challenges across sport.Persistent Access and Cost Barriers
post
Sports Tech
NVIDIA Expands Sports Technology Ecosystem with Advanced AI Media and Pose Estimation Products
post
Sponsorship
National Hockey League and Sofascore Announce Multiyear Global Partnership to Revolutionise Digital Fan Analytics
Image

Similar Stories

logo
image
Brands 2 min read

Nike Deepens Corporate Restructuring and Forecasts Steep Revenue Drop Amid Persistent Greater China Weakness

Nike is deepening its extensive corporate restructuring under CEO Elliott Hill, announcing...

image
Brands 3 min read

Brisbane 2032 Olympic and Paralympic Emblems Unvelied via Official YouTube Channel Preview

The official digital marketing rollout for the Brisbane 2032 Olympic and Paralympics experienced...

image
Brands 3 min read

NIKE Reports Fiscal 2027 First Quarter Results Amid Global Transformations

NIKE, Inc. has reported its financial results for the first quarter of fiscal...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.