North Melbourne and Mazda continue iconic partnership

North Melbourne Football Club and Mazda have reinforced their long-standing partnership with a new three-year extension, which is one of Australia’s most enduring sports sponsorships, dating back to 1999.

Mazda will remain a co-major partner for both the AFL and AFLW teams until the end of 2028.

As part of the partnerhsip, Mazda will take back the naming rights for the club’s key event, the Mazda North Melbourne Grand Final Breakfast, which turns 59 this 2025.

Commenting on the partnership, North Melbourne CEO, Jen Watt, said: “We are thrilled to continue our close relationship with Mazda, a loyal and trusted brand that has been an incredibly valued supporter of our club.”

“Our partnership with Mazda is entrenched in the identity of our club, having flourished for nearly three decades.

“That’s never more evident than when you see a car park full of Mazda vehicles on our home matchdays at Marvel Stadium,” Watt said.

Mazda Australia’s director of Sales and Marketing, Jarrod Gieschen, added: “Tenacity and grit are defining characteristics of both Mazda and North identities, and these shared values have forged a relationship that stands as one of the strongest partnerships in Australian sport,” Gieschen stated.

The extension not only underscores the mutual commitment between North Melbourne and Mazda but also reflects broader trends in sponsorship dynamics within the sports industry, where long-lasting relationships often yield rewarding outcomes for both partners involved.

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