3 min read

Nine Network secures full subscriptions for exclusive Paris 2024 Olympic partnerships


With only months left until the opening ceremony of the 2024 Paris Olympic Games, Channel Nine has announced its exclusive premium partnership positions have been fully allocated.

The network is currently in the final stages of negotiations with brands for the sponsorship tier, which will be unveiled in the coming months. This development solidifies Nine’s position as the preeminent brand platform for the Olympic Games and Paralympic Games in Australia.

Major partners for Nine’s broadcast of the Olympic and Paralympic Games include globally and locally renowned brands such as Toyota, Woolworths, Harvey Norman and NRMA Insurance. These partnerships mark the largest exclusive total television, total audio and total digital publishing media event ever witnessed in Australia.

As the countdown to the Olympics and Paralympics continues, Nine is strategically offering fully integrated brand opportunities across a unified media content ecosystem, aiming to provide the most comprehensive event coverage among Australian media outlets.

With the potential to connect with 98 percent of Australians, Nine boasts a distinctive commercial offering that seamlessly spans across TV, streaming, audio, digital publishing and digital assets. Its partner package affords commercial partners premium access across Nine’s suite of assets, playing a vital role in capturing and showcasing the Olympic spirit.

These esteemed brands will collaborate with Nine in uniting Australians during one of the world’s most significant sporting and cultural events, using storytelling to celebrate athletes’ achievements, promote unity and create memorable moments for millions of viewers, listeners and readers.

The announcement aligns with Nine’s commitment to delivering an unparalleled marketing platform, offering brands a total media promotional campaign spanning from the 2024 Winter Youth Olympic Games in Gangwon, which gets underway on January 19, to the Paralympic Games closing ceremony on September 8.

With approximately 10,000 hours of content planned for Paris 2024 across linear and 9Now, alongside additional content on Nine’s Audio and digital publishing platforms, viewers are ensured not to miss a single second of the action.

As Paris 2024 approaches within 200 days, Nine is well into production on the documentary series Beyond The Dream, delving beyond the headlines to uncover untold stories that led to some of the greatest Olympic and Paralympic moments. This unprecedented series aims to capture the raw spirit of some of the greatest Australian athletic moments in history.

“No other media company in Australia can reach all Australians like Nine can,” said Michael Stephenson, Nine’s Chief Sales Officer.

“Nine’s Olympic and Paralympic Games coverage will not just be world class, but world leading, and we are thrilled to partner with some of the biggest brands to ignite the Olympic spirit, engage and connect Australians like never before.

“With Gangwon 2024 beginning, Australians will start to see integrated campaigns rolled out on our Road to Paris and we are excited to share the athletes’ journeys as they strive for Olympic glory. It’s going to be the biggest spectacle Aussies have ever witnessed.”

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