Staffing 2 min read

Nicole Livingstone Appointed as New CEO of Victorian Institute of Sport

Written by MOS Editorial Team

Published on 4 September 2024

The Victorian Institute of Sport (VIS) has appointed Nicole Livingstone as its new Chief Executive Officer. With extensive experience in Australian sports, most recently as head of women’s football at the AFL, Livingstone steps into the role at a crucial time as VIS aims to expand its strategic partnerships and enhance financial stability.

A priority under her leadership will be to fortify existing sponsor relationships while exploring new opportunities. This involves maximising sponsor activations across VIS’s athlete programs and events, with a focus on creating value for corporate partners. Her expertise is expected to innovate sponsorship acquisition and activation, critical for VIS’s long-term success.

In response to her appointment, Livingstone stated, “It is a privilege to be appointed to lead the VIS. I am looking forward to working with the athletes, coaches, staff, and partners to ensure that we continue to create pathways for Victoria’s athletes to succeed at the highest levels.”

Her appointment reflects VIS’s dedication to maintaining its leadership in athlete development while ensuring financial and operational resilience in the competitive sports industry.

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