The National Hockey League has announced a partnership with BET99, making them an official partner of the league.

The partnership will see BET99 launch their own game, NHL PrePlay, which will include several prizes including NHL Shop gift cards, weekly ticket giveaways and a monthly trip giveaway to an NHL tentpole event.

BET99 will also receive exposure for its various brands through digitally enhanced dasherboards.

Commenting on the partnership, BET99 CEO, Jared Beber, said: “This partnership is groundbreaking for Canadian hockey and sports fans.”

“NHL PrePlay will amplify fan engagement and excitement around NHL games, especially the prizes, which include access to once-in-a-lifetime experiences.

“Designed to support our focus on education within the gaming space, the game offers opportunities for players to explore the space and become more knowledgeable without making real-money wagers.

“Not only is the NHL PrePlay program innovative and a great access point for new and potential bettors, but the educational aspect also fits well with our focus on responsible gaming.

“We’ll also leverage our partnership with NHL star Auston Matthews, taking this agreement to the next level,” he said.

NHL vice president of business development, Jason Jazayeri, added: “We’re thrilled to partner with BET99 and to promote BET99.ca and BET99.net on this unique and innovative Free-To-Play platform.”

“This collaborative partnership has allowed us to create an entirely new Free-to-Play game that will focus on delivering a fun and immersive game to our fans, while also providing a level of access and prizing that we haven’t seen before in our sport,” he said.

The news comes after the NHL announced a sustainability tracking program.