NFL Partnership To Create Premier Content Studio
The National Football League (NFL), NFL Films and Skydance Media, have announced a partnership to create a global multi-sports production studio called Skydance Sports.
The deal will see the trio expand their multi-platform programming across sports in a broad range of formats for partners, fans, and viewers around the world.
Additionally, the NFL, through investment branch, 32 Equity and Skydance Media are making significant investments to launch the joint-venture.
Commenting on the partnership, NFL chief media and business officer, Brian Rolapp, said: “This partnership truly matches two companies who are considered among the best at what they do.”
“Combining the unscripted expertise and storytelling of NFL Films with Skydance’s leadership position in TV, film, animation, and other areas will create the leading sports content studio in the world,” he said.
Skydance Media CEO, David Ellison, added: “We could not be prouder to partner with the NFL to build Skydance Sports into the premiere global sports content studio.”
“Being in business with the most prestigious and far-reaching brands in sport is an honour, and the opportunities for storytelling, consumer resonance and success are endless.
“With the power and expertise of the NFL, NFL Films and Skydance Media, Skydance Sports is poised to deliver some of the most compelling sports content of our generation,” he said.
The announcement comes after the UK was surpassed by Germany as the NFL’s largest European market.