2 min read

NFL, DAZN Launch Game Pass International Partnership


The National Football League (NFL) has announced a 10-year partnership with DAZN Group to deliver NFL Game Pass International  to sports fans around the world, beginning with the 2023 season.

NFL fans outside the USA will be able to watch every NFL matchup throughout the regular season, playoffs, and Super Bowl.

Game Pass International will offer fans access to live games, events, NFL Network, NFL RedZone, and an extensive library of NFL films and NFL media programming on-demand so the NFL can connect with fans in all time zones through video content.

Additionally, it will be available as a standalone subscription or add-on package within DAZN’s app on most connected devices, including smart TVs, smartphones, tablets, and game consoles.

With DAZN’s extensive distribution network, including its powerful data-driven technology and marketing capabilities – the NFL will be able to grow and engage new audiences over the next decade, building on its growing an international fan community.

Commenting on DAZN’s innovative technology, NFL commissioner, Roger Goodell said that growing the NFL globally will be a key strategic priority for the league and its 32 clubs.

“Our goal has always been to make our games available to as many fans as possible, and we are confident that DAZN’s innovative viewing experience technology will best serve millions of viewers around the world while also engaging a new generation of international NFL fans,” said Goodell.

DAZN CEO, Shay Segev added that he can’t wait to bring all the drama, passion and excitement that the NFL is renowned for to his customers as we continue to build the ultimate global destination for sports fans.

“DAZN is the only company that is single-mindedly focused on delivering the very best digital experience for sports fans worldwide and I am confident that we will deliver a superb experience for NFL fans, while helping the league engage new markets and demographics in the sporting phenomenon that is NFL,” said Segev.

The announcement comes after DAZN announced a global distribution partnership with Amazon Prime Video.

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.