National Football League (NFL) franchise, the New York Jets, have announced a deal with UK menswear manufacturer, Charles Tyrwhitt.
The multi-year deal will see Charles Tyrwhitt collaborate with the Jets across New York and the UK through special offers on menswear targeted to Jets fans, while ticket giveaways, player appearances and other promotional events will also be available.
Charles Tyrwhitt also plan to produce a Jets themed collection later in the partnership.
Commenting on the deal, Charles Tyrwhitt North America vice president, Sam Stanley, said: “It is tremendously exciting to enter into this international partnership with the New York Jets, as the Jets are one of the most fan-engaging brands in sports.”
“At Charles Tyrwhitt we love to ‘make it easy for men to dress well, no matter the occasion,’ and we look forward to bringing this mission to legions of Jets fans,” he added.
This is the first trans-Atlantic clothing deal with an NFL club, following the International Home Marketing Area scheme.
