New Agency to Oversee Match-Day LED Signage at Marvel Stadium and MCG

The AFL and TGI Sport have launched Lumen8 Media, a new agency dedicated to managing the commercial rights and sales for match-day LED signage.

Starting next season, Lumen8 Media will oversee the sales program and commercial rights for AFL match-day LED signage at both Marvel Stadium and the Melbourne Cricket Ground (MCG).

Lumen8 Media will be led by CEO Raefe Winstanley and Commercial Director Natalia Cordeiro. Winstanley previously served as TGI Sport’s Head of Media and Tech, while Cordeiro was the company’s National Sales Director.

Further details on the innovations and technological offerings of Lumen8 Media will be announced soon.

According to the official announcement, “Lumen8 Media values the way fans engage with their favourite teams, athletes, or artists and connect with our brands and stakeholders. The ‘Lumen8’ brand aims to enhance the theatre of sport and entertainment in-stadium, bringing the fan into the experience and making them feel part of every moment.”

Stuart Fox, CEO of Melbourne Cricket Club and manager of the MCG, stated, “We strive to deliver greatness for our members and fans on match days and look forward to working with Lumen8 Media to further enhance that experience. Our future plans include the digitalisation of signage on all four levels of the MCG and several other initiatives to ensure the MCG remains truly world-class.”

Scott Fitzgerald, General Manager of Marvel Stadium, added, “The venue continues to evolve and enhance the fan experience, making it a true entertainment hub to enjoy all year round. Collaborating with Lumen8 Media will elevate the offering, whether in-stadia or watching on a screen, to deliver an enhanced fan and audience engagement experience.”