International marketing agency, CSM, has announced a partnership with World Netball for the Netball World Cup 2023, which will take place in Cape Town, South Africa.
The deal will see CSM secure a broad range of sponsors and partnerships for the World Cup beginning 28 July.
World Netball are hoping to build on the successful 2019 World Cup in Liverpool and the partnership with CSM will aim to enhance the marketability of the tournament.
Commenting on the partnership, World Netball CEO, Clare Briegal, said: “We are delighted to be partnering with CSM, to build on the success of previous editions of the Netball World Cup and to help us develop strong and lasting commercial partnerships.”
“We worked closely with CSM on our new commercial strategy, marketing strategy and rebrand, and we know we can rely on them to help achieve our commercial goals for this tournament.”
“They have a wealth of experience working on event sponsorship in the South African market. We look forward to working together with them to create an unforgettable Netball World Cup and to utilise this event to help World Netball achieve its mission to expand netball’s worldwide reach and impact,” she said.
CSM will build on its history with World Netball after they designed a global commercial strategy and overseen World Netball’s rebranding in 2021.
