Netball Queensland Drives Fan Engagement With Nightlife Music Deal
Netball Queensland will be wired for sound announcing a full-court deal with Australia’s leading music technology company, Nightlife Music.
Netball Queensland CEO, Catherine Clark, said the partnership will envelop the $44 million Queensland State Netball Centre, the Queensland Firebirds and include other grassroots netball events across the state.
“It’s a game changer for our netball community,” Ms Clark said.
“Nightlife’s tech means we can design a sound and visual offering that is inclusive of our players, fans, visitors to the Queensland State Netball Centre and the wider community.”
Ms Clark said the partnership will also take advantage of Nightlife’s interactive music arm crowdDJ® and will extend to the programming of video content across all stadium screens.
“We will have custom-designed music pumped to all areas of the new arena including the sunken show court, all eight indoor hard courts, the high-performance training hub and gymnasium as well as communal areas like the café zone and plaza entrance, right through to the player’s changerooms,” she said.
“crowdDJ® music kiosks will be permanent features so stadium visitors can choose the songs and music they want to hear.
“Whether you are at the venue for a social game with mates or there to cheer on the Birdies, crowdDJ allows everyone to write the soundtrack to their experience.”
Ms Clark said the music and content partnership will be a driver of fan activities for the Firebirds Faithful on gamedays; all at your fingertips via mobile devices.
The deal will also cover core Netball Queensland events like the State Age Championships.
“It effectively allows netballers across Queensland to create our own unique soundtrack,” Ms Clark said.
Nightlife Music CEO, David O’Rourke, said the music-tech company is thrilled to be part of the new age of netball in the state.
“The Queensland State Netball Centre is state-of-the-art, and we are proud to help Netball Queensland forge an entertainment hub that befits such a world-class facility,” Mr O’Rourke said.
“At the heart of sport is entertainment and music, which is key to driving highly memorable experiences.”
“As another homegrown Queensland company, it’s fantastic to be in the starting line-up for the sport’s entertainment schedule, whether it be crowdDJ® hubs at a junior netball carnival or designing themed playlists for a Firebirds home game.
“Netball Queensland is significantly moving the needle when it comes to providing that premium family entertainment offering.”
Netball Queensland will push play on its full music experience with the Suncorp #teamgirls pre-season competition at the Queensland State Netball Centre 8-10 March.
