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etball Australia has announced a new partnership with Australian owned e-commerce apparel customisation platform, OTG.

The partnership will mean OTG will become the official apparel and online partner for the Origin Australian Diamonds and Suncorp Super netball umpires and officials.

OTG will build an online platform with Netball Australia to order the needs of all grassroots players and fans into one seamless online shopping experience.

Netball Australia chief commercial officer, Dave Lee, said OTG will help in expanding Netball Australia’s commercial capacity.

“We want to continue growing netball’s reach and improving our online offering to consumers, so to have OTG’s expertise and platform, which is a model built specifically to achieve these outcomes, will boost netball in Australia enormously,” Lee said.

“We are also focused on growing the national economy of the sport at a grassroots level and, by providing clubs and associations with a merchandise solution that is reliable, customisable and cost efficient, it will assist with their ongoing sustainability,” he said.

OTG chief executive officer, Mick Spencer, said he is very excited to be given the opportunity to work alongside Netball Australia.

“Signing with a such a notable team is a huge achievement for us in what has been a challenging year for sport in Australia, we are very excited for what’s ahead in a collaboration between an Australian made and owned business, and an Australian icon like the Origin Diamonds,” Spencer said.