Premium vodka brand Nemiroff has officially partnered with the Wallaroos, Australia’s national women’s rugby team, a powerful collaboration that reflects mutual values of grit, ambition, and national pride.
This marks a key milestone in Nemiroff’s expansion into the Australian market, following the strong debut of Nemiroff De Luxe in 2024.
The partnership supports both the brand’s global sports strategy and the Wallaroos’ rising profile as one of Australia’s most inspiring women’s teams.
Strengthening Women’s Sport and Global Branding
With the Rugby World Cup in England on the horizon and growing support at home, the Wallaroos are entering a golden era. Known for their strength, unity, and ambition, the team naturally aligns with Nemiroff’s “Power of Spirit” philosophy.
Commenting on the partnership, Nemiroff CEO Yuriy Sorochynskiy, said: “The Wallaroos embody courage, passion, and national pride — exactly the kind of spirit that defines our brand,”
“This partnership is another important milestone in our international journey,” Sorochynskiy said.
The Wallaroos partnership joins Nemiroff’s global sports portfolio, which already includes notable English Premier League clubs like Aston Villa, West Ham United, Everton, and Fulham FC.
Shared Vision and Purpose
Welcoming the Nemiroff, Rugby Australia CEO Phil Waugh, added: “Nemiroff Vodka reaches global audiences with powerful messages of self-determination — a spirit that aligns with the Wallaroos’ ethos.”
“As we prepare for the Rugby World Cup and future home-soil successes, we are thrilled to welcome Nemiroff to our family of partners,” Waugh expressed.
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