Fan Engagement 2 min read

NBL Partners with The Gifted Group and SPEAK Communications to Drive Exposure

Written by MOS Editorial Team

Published on 1 August 2024

The National Basketball League (NBL) has announced a strategic partnership with The Gifted Group and SPEAK Communications as their official Talent and Public Relations agency partners for the 2024/25 season.

The collaboration marks a concerted effort to enhance the NBL’s media presence and broaden its audience reach across Australia.

Starting from August 1st, The Gifted Group, renowned for its work with top-tier talent and creators, will collaborate with SPEAK Communications, an award-winning sports and consumer PR agency. Together, they will drive the NBL’s influencer, talent, and public relations initiatives, supporting the league’s goal to increase basketball’s visibility, popularity, and fan engagement nationwide.

Edward Deal, Founder of The Gifted Group, shared his excitement about the partnership: “We pride ourselves on representing influential and innovative talent, athletes, and creators. Our collaboration with the NBL offers a fantastic opportunity to leverage our expertise in creator marketing to accelerate the growth of Australian basketball. By utilising our extensive network and innovative strategies, we aim to produce compelling and authentic content that will elevate the NBL’s presence both on and off the court.”

Snezana Hay, Founder of SPEAK Communications, echoed Deal’s enthusiasm: “Sports are our passion. Our deep experience and connections in this field, combined with our enthusiasm for sports, give us a unique understanding of how to engage and grow fan bases. We are thrilled to bring this expertise to our partnership with the NBL. The NBL has been pivotal in promoting basketball in Australia, and we’re eager to amplify its impact. We look forward to crafting MVP-worthy narratives and campaigns that will not only captivate current fans but also attract new audiences to the game.”

This partnership underscores the NBL’s commitment to bolster the league’s presence, paving the way for greater engagement and popularity of basketball across the nation.