NBL Partners with Social-First Betting Platform Dabble Ahead of NBL26

The National Basketball League (NBL) has announced a new partnership with Dabble, Australia’s leading social-first betting platform, ahead of the Hungry Jack’s NBL26 season.

Dabble allows users to follow, share and copy bets in real time, creating a community-driven experience that aligns with the NBL’s focus on innovation and fan engagement.

Sharing how the partnership reflects the league’s ambition to continue broadening its fan experience both on and off the court, NBL Group CEO, David Stevenson, said: “The NBL is all about creating experiences that bring fans closer to the game. Dabble shares that same vision, building community through interaction and conversation.”

“With record attendances, broadcast viewership and digital engagement, we’re proud to attract bold and innovative partners. We’re excited to welcome Dabble to the NBL family and look forward to delivering unique activations that enhance the game-day experience for fans,” Stevenson said. 

Sharing how the collaboration is a natural fit for both organisations, Dabble Chief Marketing Officer, Emilie Jirsch, added: “It just makes sense for the fastest growing sports betting app to partner with the fastest growing sport in Australia.”

“Dabble and the NBL have a shared vision to revolutionise experiences for the next generation of sports fans. Together, we’re excited to connect basketball fans to the action in ways that feel seamless, social and interactive,” Jirsch said. 

The partnership marks another step in the NBL’s commercial growth trajectory, building on its record-breaking attendances, broadcast reach and digital performance in recent years.

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