3 min read

NBL Introduces Host Of New Partnerships


Ahead of the opening weekend of the 2021/22 NBL season, the league has announced a large number of new partnerships and partnership extensions in the last week alone.


The NBL has named DoorDash its official on-demand delivery partner, with the brand set to sponsors the NBL Next Stars program.

NBL owner and executive chairman, Larry Kestelman, said: “It is a tremendous endorsement of the NBL’s strength, growth and direction to have an established brand like DoorDash join our family.”

“DoorDash is a trusted global brand and has strong links with the NBA, so it is only right they partner with the NBL Next Stars program which continues to produce NBA players.

“We look forward to this being the start of a long and successful partnership.

“There has never been a better time to be a part of the NBL with the league to go to the next level when the season begins on December 3,” he said.

The DoorDash partnership was brokered by Wavemaker, with a collaborative agency team including MKTG Sports + Entertainment and Haystac to deliver fan-focused activations throughout the season.


AAMI has become the official insurance partner of the NBL in a deal which will see the brand present the league’s ESPN show, The Crossover.

Bulk Nutrients

The NBL has introduced Australian supplements brand, Bulk Nutrients, as the league’s official nutrition partner, with the brand to power the NBL Fantasy throughout the season.

The partnership will provide weekly fantasy league winner prize packs to the value of $150, with daily winner prize packs worth $25 available, and a major prize of a $1000 gift voucher.

Shoes & Sox

The league has announced Shoes and Sox as a partner for the 2021/22 season with NBL fans to receive special offers and giveaways within the NBL’s E-Newsletter.


Europcar has extended their role as the NBL’s official car rental partner for the seventh consecutive year, with the NBL referees to continue wearing green Europcar branded uniforms.

NBL chief commercial officer, Brad Joyner, said: “We are thrilled Europcar has renewed its partnership with the league for the seventh straight year.”

“Europcar has been a trusted partner of the NBL family since 2015 and has been a key contributor to the league’s immense recent growth.

“We value Europcar’s trust and faith in the NBL as it continues to join the journey we are on, and we look forward to providing great benefits to Europcar and our fans,” Joyner said.

Foot Locker

Lastly, the NBL has announced a new partnership with Foot Locker, headlined by a Player of the Game sponsorship similar to Foot Locker’s partnership with the NBL1.

Foot Locker senior director of marketing for Asia Pacific, Brendan Graham, said the partnership will provide exclusive promotions and giveaways for NBL fans over the 2021/22 season.

“Foot Locker is fuelled by a store team that is hugely passionate about basketball and basketball culture,” Graham said.

“We’ve enjoyed witnessing the upward trajectory of the NBL and are excited to now add further value to the players and fans of the NBL, by building on our existing involvement a the NBL1 level,” he said.

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