Finance, Media & Broadcast, Sponsorship 1 min read

NBA Star Kevin Durant Buys Minority Stake in Paris Saint-Germain

Written by MOS Editorial Team

Published on 15 August 2024

In a significant move that bridges the worlds of basketball and football, NBA superstar Kevin Durant has acquired a minority stake in Ligue 1 champions Paris Saint-Germain (PSG). This marks Durant’s latest venture into the sports ownership space, following previous investments in Major League Soccer and the National Women’s Soccer League. The deal is facilitated by Arctos Sports Partners, known for their involvement in sports-related investments, and will see Durant’s media company, Boardroom, play a role in developing content around the PSG brand.

For Durant, this investment represents more than just ownership—it’s part of a broader trend where elite athletes are leveraging their wealth and influence to create long-term business opportunities in the global sports landscape.

Durant’s involvement in PSG also reflects the growing intersection of sports, media, and business, as clubs like PSG aim to solidify their presence in the U.S. market. Through his company, Durant will help PSG connect with American audiences, further expanding the brand’s global footprint.

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