The West Coast Eagles have announced a collaboration with MyPlace, as the partnership now extends to include sponsorship of the club’s AFLW team.
This move highlights MyPlace’s ongoing dedication to Australian sport, particularly in fostering the growth of women’s football.
Expressing enthusiasm for this expansion, West Coast Eagles CEO, Don Pyke, said: “We’re thrilled to have MyPlace expand their partnership to incorporate our AFLW program.”
“This expansion shows MyPlace’s passion and dedication to advancing women’s sport, and we look forward to working with them in a club-wide capacity going forward,” Pyke said.
This initiative aligns with MyPlace’s broader brand vision, which focuses on inclusivity and community engagement through sport.
MyPlace Managing Director, David Devoy, highlighted the significance of this collaboration, noting the shared values between the two organisations.
“More than 35 years ago we started in the garage of a suburban Perth home; today we are a national outfit that leads in our sector. We know what it takes to build a brand from the ground up,”
“We want to see the AFLW continue to grow and are excited to play a role in its success. This is about supporting opportunities for women in sport and connecting with communities across Australia,” Mr Devoy remarked.
As part of this partnership, MyPlace branding will be noticeably displayed on crucial media assets, including the AFLW media polo and the media wall. This strategic placement is designed to boost visibility during press conferences, interviews, and across various digital content platforms.
As an Australian manufacturer specialising in energy-efficient, affordable smart home air conditioning and home technology, MyPlace is committed to contributing to the advancement of national sport.
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