Mitre 10 Sponsors Vodafone Warriors

MITRE 10, New Zealand’s largest home improvement retailer has joined the club’s family of sponsors for a two-year period.

With 81 stores throughout the country, Mitre 10 was signed up as the club’s first Official Home Improvement and Trade Partner.

Vodafone Warriors commercial manager Glenn Critchley said the club was ecstatic to welcome Mitre 10 on board.

“It’s fantastic to begin a partnership with Mitre 10, a brand which is so recognisable to New Zealanders with its extensive network of stores and commitment to helping communities,” he said.

“Each of our partners plays an important role in helping us to develop, and this relationship will see us do just that by working together to deliver some great experiences for our fans and Mitre 10 customers.”

Mitre 10 general manager of marketing Jules Lloyd-Jones said the deal will present great opportunities for both parties.

“It’s clear that there is a lot of passion for the club and, for us, this partnership is primarily focused on engaging our trade customers as it’s fair to say many of them are massive fans,” she said.

“While they might be based in Auckland, we see the Vodafone Warriors very much as a national team and are looking forward to working with them on initiatives throughout the country that’ll help bring fans in Auckland and further afield closer to the team.”