Ministry of Sport Announces Strategic Partnership with Sport Design Australia

Ministry of Sport has partnered strategically with Sport Design Australia, a premier agency specialising in high-quality design solutions for the sports sector. This collaboration ensures that design excellence remains central to all Ministry of Sport productions.

“Premium design isn’t just an add-on; it’s essential to delivering brands, events, and experiences. With the growth of events and rising expectations in the sports business community, we needed a partner that understands both the nuances of sport and the power of high-quality creativity. Sport Design Australia embodies that in everything they do,” said Ben Parsons, Founder of Ministry of Sport.

Sport Design Australia shares the same enthusiasm for the partnership.

“Joining forces with the Ministry of Sport team is a no-brainer for us. Our shared values and growth ambitions made this partnership a natural fit. We’re excited to continue educating the industry on the power of great content and creative while contributing to the excellent work the Ministry of Sport team is already delivering. There’s plenty to look forward to in 2025,” said Ryan Ellul, CEO & Co-Founder, Sport Design Australia.

Sport Design Australia has built a strong reputation for delivering innovative, visually impactful solutions tailored to the needs of sporting organizations. From branding and sponsorship activations to event collateral and digital design, their expertise ensures brands not only look world-class but also engage audiences in meaningful ways.

Through this partnership, Ministry of Sport will elevate the design quality across its expanding suite of products and events, providing the broader sports ecosystem with access to world-class creative expertise that aligns with the industry’s evolving demands.