HomeFree ArticleLatest NewsMiami Open Reveals Largest Sponsorship Portfolio Ever

Miami Open Reveals Largest Sponsorship Portfolio Ever

Miami Open Reveals Largest Sponsorship Portfolio Ever

The Miami Open presented by Itaú has announced its biggest partnership program to date, with a diverse group of brands joining the roster for the 2023 tournament.

Stella Artois, Seabourn, Subway, Hilton Head Island, Brightline, Ready®, Botran, Col Bleu, and We Can Do This are among the new partners for this year’s tournament, while returning partners include Itaú, Lacoste, Emirates, Cadillac, Dunlop, Betway, Hologic, Pommery Champagne.

Itaú, the largest private bank in Latin America, is returning as presenting sponsor and is hosting daily player meet and greets.

Itaú cardholders can also enjoy the world’s top tennis stars battle it out on court from the bank’s exclusive lounge on the first floor of the South Plaza structure.

Seabourn, an ocean voyage and expedition company, has unveiled a new Seabourn Observation Deck fan area, offering sushi, caviar, Pommery Champagne, and craft cocktails to showcase their unique on-board ‘Caviar in the Surf’ experience.

Stella Artois is the presenting partner of the brand-new ‘The Final Set Concert Series presented by Stella Artois’, featuring Afro-Cuban Funk artist Cimafunk on Friday, March 31, and the legendary R&B band Kool & the Gang on April 1.

Stella will also bring a new look to the Sunset Terrace with the Perfect Serve by Stella Artois, where fans can come to watch the tournament in a beautiful lounge environment or enjoy chef-curated fries at the Frites Artois airstream.

The tournament’s official tequila and cocktail sponsor, Maestro Dobel Tequila, is serving Ace Palomas, the tournament’s signature drink made with Maestro Dobel Tequila, to fans enjoying the new Viewing Deck overlooking the Butch Buchholz court.

Lacoste, the Paris-based lifestyle and performance brand leader and Official Apparel and Footwear Sponsor, is returning with two stores offering tennis and lifestyle merchandise. Tennis Plaza has also returned with a merchandise store located by the SW gate and a tennis equipment store on the ground level of Palm Court.

Cadillac returns as Official Vehicle of the Miami Open, with its iconic vehicles on display throughout the grounds and its Cadillac ELECTRIQ Theater taking fans on an immersive journey through Cadillac’s rich history.

TennisONE has also returned as the tournament’s official app, offering fans live score updates, live Draws, maps of the Hard Rock Stadium campus, and a behind-the-scenes look at ‘the Fifth Grand Slam’ with exclusive access to players and moments around the court.

Finally, the Miami Open is partnering with the We Can Do This national initiative by the U.S. Department of Health and Human Services to increase confidence in COVID vaccines while reinforcing basic prevention and treatment measures.

Share With:
Rate This Article
No Comments

Sorry, the comment form is closed at this time.