Melbourne Vixens secure four-year deal with PUMA
PUMA will become the Official Player Apparel Partner of the Melbourne Vixens from 2019.
The Melbourne Vixens compete in the Suncorp Super Netball League and the historic four-year deal will see PUMA reignite their sponsorship ties with netball in Australia for the first time since the 1990s.
The partnership will see all Melbourne Vixens’ on-court apparel PUMA branded, along with a suite of player ambassadors.
The Melbourne Vixens will join powerful Australian PUMA sponsored teams such as Richmond Football Club and Sydney FC, whilst internationally the Vixens will sit alongside Arsenal, Borussia Dortmund, Usain Bolt, Lewis Hamilton and Selena Gomez.
Netball Victoria’s General Manager of Commercial Development, Justin White, said: “Helping women achieve their potential is at the heart of PUMA’s strategy, so it’s a natural fit for the Melbourne Vixens to partner with the brand.”
“It’s an important time for netball and to have the backing of an international brand like PUMA is huge for the sport and for the Melbourne Vixens,” he said.
“As one of the most iconic netball teams in the country, the Melbourne Vixens join some of the biggest sporting teams in Australia and around the world in partnering with PUMA.”
General Manager of Puma Oceania, Pancho Gutstein said that the brand was proud to partner with one of Australia’s premier netball teams.
“It is a privilege to once again be supporting netball and committing to a highly talented team of passionate athletes,” said Gutstein.
“Supporting women’s sport locally is a focus for PUMA Oceania. We are excited to partner with such a successful team, by working with them to support the athletes and the sport.”
The Vixens PUMA kit will be unveiled in the coming months before hitting the courts in 2019.