Melbourne Vixens and HCF Extend Premier Partnership

The Melbourne Vixens have announced a three-year extension of their partnership with HCF, Australia’s largest not-for-profit health fund.

Remaining as a Premier Partner, HCF will continue its longstanding support of both the Vixens and Netball Victoria, focusing on strengthening the wellbeing of Victorian netballers from the grassroots level to high-performance athletes.

The renewal reinforces HCF’s position as a dominant commercial force in Australian netball, where it also serves as the official health insurance partner of Netball Australia.

Highlighting the importance of the sport’s demographic reach, HCF CEO, Lorraine Thomas, said: “Netball occupies a unique position in Australian sport. It’s the number one participation sport for girls in this country, and that reach gives this partnership genuine purpose.”

“Investing in women’s sport is one of the most direct and meaningful ways we can improve the health and wellbeing of all Australians,” Thomas said. 

Netball Victoria CEO, Andrea Pearman, added that the collaboration has already delivered significant brand recognition and sustained growth in awareness among the netball community.

Strategic Objectives and Community Impact

The extended agreement is built around three core pillars designed to drive both health outcomes and brand salience:

• Women’s Health Advocacy: Collaborating on campaigns to normalise discussions around health topics that significantly impact women and girls.
• HCF Team Health Score: Continuing to grow this distinctive, branded initiative as a key engagement tool for fans and participants.
• Community Wellbeing: Empowering Victorian women to take proactive charge of their health through integrated club and community activations.

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